Natural Hair Becoming More Popular for African American Women

Recent survey data is showing that the number of black women sporting natural hair has increased substantially in recent years.

“Natural hair has been a movement for several years. What we’re seeing now is a confirmation that this is a lifestyle that is very important to a lot of women,” says Cyntelia Abrams, marketing coordinator for Design Essentials, a company that commissioned a study on the topic.

The number of black women who claim that they don’t use chemical relaxers or straighteners has risen to 36% in 2011, which is a significant increase from 26% in 2010.   At the same time, sales of relaxers have dropped by 17% over the last five years.

Last year, 29-year old Rochelle Ritchie, a reporter in West Palm Beach, Florida, went natural on the air.  She said that she “grew tired of “the financial burden” and “feeling like I was covering up.”

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