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Marketing to the Black Consumer

Dr. Claud Anderson is the current president of PowerNomics Corporation of America , Inc. The Harvest Institute, and WaterLand Fisheries, Inc. PowerNomics is a corporation that facilitates major business development, focusing on inner cities. PowerNomics is also a social-political-economic concept developed by Dr. Anderson that examines race and offers specific principles, strategies and activities for Black America to change behavior, establish accountability, and achieve unity of purpose in a way that allows for self-sufficiency and the ability to compete economically as a group.  Dr. Anderson is widely recognized as one of the country’s most influential intellectuals and authors.

In his book, PowerNomics, Dr. Anderson draws on his experiences as an academic researcher, businessman, and federal and state politician to discuss how this can and must be accomplished through a five-year national plan involving education, economics, politics, and black religious organizations. The motivation for developing the plan lies in the fact that despite the fact that black people make up America’s only non-immigrant group and the fact that they were present in America before 98 percent of all immigrant groups, blacks are at the bottom of every economic, social, health, and political indicator.

One of the ways the black community can improve their economic situation is to make sure that black businesses are able to efficiently harness the buying power of the black community.  One of the major contributors to the success of Black Wall Street in the early 1900s was the fact that a dollar would circulate within the community 36 to 1,000 times before being spent elsewhere, sometimes staying within the community for more than a year.  In the following video, Dr. Anderson discusses how businesses can successfully market their products and services to black consumers and improve the economic standing of the black community.

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Christine

One Comment

  1. "COURAGE TO CHANGE THE THINGS WE CAN"
    "SERENITY PRAYER"

    God grant us the Courage to change the things we can change,the Serenity to accept those we cannot change and the Wisdom to know the difference.Still God,grant us the Courage not give up on what we think is right,even though we think it is hopeless!

    "EMPOWERMENT"

    Why do Black folk refuse to empower themselves,when they can by willingness & action.Boycotts of major stores that have racial profiling policies.Can empower Black folk,we are America's biggest consumers.This is a major power that we are not using.Corporate America needs the Black dollar in order to continue to get rich,get it!If Black folk want change in their children's education,then we need to show up at PTA meetings and voice what we want for our children.Instead of accepting what is given.Stop making excuses.Education is what our children need for their future,in order to be productive members of society.It is imperative that parents have a say so about their education,this is more empowerment Black folks.Now the racial issue,according to some of the "Conscious community",Black folk can't empower themselves due to racism.Some even promote racial tensions,which will not be productive for Black folk.Racism isn't going anywhere,so if your not use to it,get use to it.Don't allow it to be a convenient excuse not to empower yourselves Black folk.Empowerment in Black communities can happen by believing that it can happen.It's time to start with the simple word "No".No we will not allow guns to be flooded into our communities.No to the gentrification of our communities.No to living in fear and under siege due the "Plague of Gun Violence",in the community.No to those who try to stop our empowerment.Economic empowerment can be achieved by forming coalitions.Taking the Black dollar and keeping it in the Black communities,by way of planning and execution.Black folk have more assets and resources than realized,that are not being used to empower ourselves.These are simple solutions believe it or not.Just need to ask yourselves have we had "Enough"?President Obama is only going to be in office until 2016,Black folks's time is now.Stop listening to the naysayers,they don't have our best interest at heart.Even though they look like us.We must promote our own empowerment in order to change our conditions & status in society.I don't have all the ideas & solutions,still those that I've given will work. So as Arsenio Hall says Black folk "Lets Get Busy"………………………..No Violence-Know Peace!
    Posted by **ENOUGH IS ENOUGH!**Save Our Children!**

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