Reported by Malcolm Morrow Tiger Woods has landed in a little bit of hot water because of a recent ad that he did for Nike. In the ad, Woods is quoted saying: “Winning takes care of everything.” Many media outlets feel like those words send the wrong message. It makes one believe that an athlete can get past any situation — no matter how severe — as long as they…
On any given day, we expose our personal brand to people we may never have an actual conversation with. Whether you are a business owner, in a management position or a stay-home mother, you have a brand. Often we leave the task of ‘brand management’ to the large companies or professional athletes, but branding should be everyone’s concern. Your brand is simply ‘the unwritten, unspoken promise of delivering excellence’. Who…