Inspirational Beats By Dr. Dre Commercial Teaches Inner-City Youth How to Overcome Adversity

Principal Gemar Mills and the students at Malcolm X Shabazz High School in Newark collaborate on an inspirational Beats by Dr Dre commercial. www.blacklikemoi.com


Reported by Maria Lloyd

In collaboration with, the Beats by Dr. Dre, the students of Malcolm X Shabazz High School created a video titled, “Hear What You Want.” This video was inspired by the barriers that many inner-city students encounter. For many of our youths, living within the inner city can be very challenging. While traveling to and from school, our students encounter danger and are faced with countless distractions. Through daily convocations and bi-weekly advisories, Principal Gemar Mills and his team are able to meet with the student body to discuss occurrences within the community and abroad. Principal Mills’ team consists of teachers, administrators, coaches and faculty.  WE are ALL mentors and “by any means necessary” we will work closely with our students to ensure they achieve their dreams. Check out the inspirational video below:


BEATS BY DRE – Hear What You Want – Directors Cut from Director Hall on Vimeo.

About Principal Gemar Mills:

Gemar Mills is a renowned principal at an inner-city high school in Newark, NJ. At the age of 22, he began his career as a high school math teacher and managed to acquire a 70 percent standardized test pass rate after only three years in the position. At the age of 25, he served as the Department Chairperson of Mathematics. In just one year, he brought the department from functioning at 17 percent to 26 percent. In two years, he was promoted to Vice Principal, where his achievements caught the attention of school administrators inside and outside of New Jersey. After one year of being a Vice Principal, the community urged him to interview for his current role, in which he successfully landed the job. In the past 18 months, he has acquired a slew of awards/accolades from many reputable organizations including: NBC, Newark Public School, CNN, etc. He’s currently authoring a book titled The Turnaround: 180 Days of Change, which will be a resource for educators to take advantage of his ideals and initiatives that have proven to be successful in his career. Click here to read more about Principal Mills.


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