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By Andrew Scot Bolsinger
JET Magazine will revert to an entirely online presence following its final issue as it transitions to an all-digital format.
The front of its final printed magazine is an assortment of the most iconic covers.
JET started as “The Weekly Negro News Magazine” in 1951. During its 63 years in print it grew in stature under a catchphrase; “If it isn’t in JET, it didn’t happen.”
In 1955 its shocking cover of the brυtal mυrder of Emmitt Till catapulted the magazine into a national publication. Till was a 15 year old kid who was mυrdered while visiting the south for reportedly speaking to a white woman in passing.
JET rose to prominence by its reporting on the civil rights era. The magazine chronicled the work of Martin Luther King, Jr.
The magazine bolstered its news presence with focus on black fashions, current events and entertainment news.
It was the third largest publication for black Americans. The plan is to have an annual “best of the JET” print issue in the years to come, according to a story in the New York Times.
JET Mag’s new app — available on all tablet and mobile devices — is set to launch June 30, and will have an EBONY and JET digital store as well as new interactive features in addition to their usual content, according to a story on The Huffington Post.
Andrew Scot Bolsinger won more than two dozen press awards during his journalism career. He is a freelance writer, author and operates www.criminalu.co, which is focused on prison reform. He can reached at Andrew.Bolsinger@gmail.com and can be followed @CriminalUniv on Twitter.