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If you want to understand why former NBA superstar Michael Jordan is officially a billionaire, then look no further than the Detroit residents who camped out for a week to get a pair of Jordans.
As CBS Detroit reported, some residents slept outside in the heat for a week to be the first to get a pair of commemorative Air Jordan sneakers.
The sneakers were released on Saturday, and even though stores only carry a limited number of the exclusive shoes, that didn’t stop people from camping out for their shot to own a pair of the $250 shoes.
Reporters caught up with people who’d been camped out for almost a week waiting on the shoes to be released. They were drinking out of coolers and making friends with others who were camped out for the shoes.
“It’s the best of times, it’s the worst of times,” one person reportedly joked, as others laughed.
“He’s legendary, these will be legendary,” Jason Thurmand, 28, told CBS Detroit. “I’ve been a fan for my entire life,” said Drew English, 25.
The police stop by every once in awhile but only to check on the group and chat with them.
Forbes recently announced that Michael Jordan is officially a billionaire.
In so far as earnings go, the only athlete to surpass Jordan was Floyd Mayweather, but consider that Jordan has long been retired, whereas Mayweather is still in his prime.
Forbes writer Kurt Badenhausen previously observed that Nike inked a deal with Jordan early on in his career, even going so far as to pay the $5,000 per game penalty handed down to Jordan by the NBA for wearing his signature sneaker. Nike has also been successful at making the Jordan shoe exclusive by controlling supply. Other companies can only hope for a brand as successful as the Jordan brand.