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Did Dr. Dre’s drinking possibly cost him his deal with Apple?

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The media recently reported that Dr Dre was going to be the richest man in all of hip-hop.  It was revealed that he would sell his Beats by Dre brand to Apple for $3.2 billion dollars.  This was set to be the biggest deal ever made in hip-hop history.

But then, there were reports that Dre’s decision to brag about the deal on a video with Tyrese may end up costing him hundreds of millions of dollars, if not the entire deal itself.  There aren’t many buyers as big as Apple, and this might be a doozy.

If you watch the video (below), you can see Tyrese talking about his friend Dre being “drunk off Heinekens,” which might account for the loud and excitable behavior among the men in the studio.  Social media can be a terrible thing when you get on twitter while you’re drunk.

So, based on Tyrese’s words, it looks like Dre’s drinking and tweeting might have got him into a little bit of trouble.  Take a look at the video.

Here’s a comment on the issue from Finance Professor Dr. Boyce Watkins:
“It might not seem like a big deal for him to make one video.  But the problem is that, similar to Tiger Woods and Oprah Winfrey, a great percentage of the value of this brand is based on the image of one human being.  So, given that Apple is spending this kind of money, they are probably already squeamish that something could come out that might harm Dr Dre’s ‘street cred,’ which has convinced millions of people to spend their last dollar on some overpriced headphones.  If Dr. Dre were to suddenly be seen as some kind of lame dude, the market value of this company would plummet the same way things crumbled with Tiger Woods.  In other words, Dre shouldn’t let himself be recorded while he’s drunk.  He could end up looking like Donald Sterling.”

 

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James

16 Comment

  1. Why do these rapper plantation negroes

  2. LOL.. nothin is gonna ruin Dre's street cred. he's fuckin DR DRE! Do some research Watkins!

  3. Dre ruined his street Cred when he wore them Gay Ass clothes when he was with the World class Wrecking Cru, Get the *uck out here.

  4. Really? He was in a group called NWA, made a song called Fu*# the Police, was the mastermind behind arguably some of the best rap albums in history and Yall talking about street cred. STREET CRED??! (in my Allen Iverson voice) Dumb ass article. Apple already knows who theyre dealing with

  5. Who cares? I’m just he’s not dressing in drag and wearing make up!!! That was shocking to me! LOL

  6. Apple are some haters they just don't want to see Dr. Dre that rich. Pay that man his $$$$$ he deserves it.

  7. This is a wack and pointless story.

  8. Tyrese wasn't saying that Dre was drunk: he was talking bout the short guy. Mocking Dre on camera would've been a no-go and against protocol.
    To think that he was talking about Dre means that someone had a preconceived idea that he was.

  9. ASIDE FROM DR. DRE; THE COMMENTS ARE WACKED. HOWEVER, ON ANOTHER ISSUE THAT NEEDS TO BE ADDRESSED: YES, GET THAT AGE UP FOR THE NBA AT LEAST A FEW YEARS INTO COLLEGE, ALTHOUGH THE ENTIRE 4 YEARS OF COLLEGE WOULD HELP EVEN MORE WITH MATURITY. THAT MATURATION TIME IN 4 YEARS OF COLLEGE IS A MOST NEEDED “WEENING TIME” THAT COULD ENABLE THEM TO BE MORE EMOTIONALLY AND PSYCHOLOGICALLY DEVELOPED, IN ADDITION TO THEIR PHYSICAL SKILLS GREATLY IMPROVED WHEN THEY GET TO THE NBA. THEY COULD HAVE A BETTER GRASP ON BEST FINANCIAL MANAGEMENT PRACTICES FOR THEIR FUTURES–BECOMING BETTER DECISION MAKERS–MAKING INFORMED AND WISER CHOICES (INSTEAD OF GOING SLAP OUT CRAZY) WITH ALL THOSE FIRST-TIME FUNDS MOST NEVER WAS BEFORE, ON EMOTIONAL BEHAVIOR TO ACT MORE LIKE INTELLIGENT, RATIONAL, MORE POLISHED MEN, INSTEAD OF IMMATURE, SPOILED BOYS WITH “ME, ME, ME” ATTITUDES AND SO MUCH NEW CANDY, ETC. (THE LIST IS HUGE), WHILE THEY ENHANCE THEIR NBA COACHING, SPARING THE NBA COACHES EXTRA TIME ON THEIR DEVELOPMENT THAT COULD HAVE BEEN FAR MORE REFINED THROUGH COLLEGE. THIS SHOULD NOT JUST APPLY TO THE NBA, BUT ALL OUR SPORTS NEED THIS GREAT IMPROVEMENT IN THOSE AREAS TO “WEED OUT” MANY OF THOSE WHO SERIOUSLY EMBRRASS THEIR COACHES, MANAGEMENT, TEEMS, FANS, AND/OR SELF DESTRUCT WITH VIOLENT AND/OR CRIMINAL ACTIVITY THAT IMMAGURE “BOYS” DO. THIS IS NOT TO IGNORE COMPRETELY A MAJOR UPSIDE IF EARLY ENTRY–ALLOWING OUR “BROTHERS” TO DO “CATCH UP” IN THE “BIG BUCKS” SOONER, IN THAT THEY, AS A PEOPLE, DESCENDED FROM YOU KNOW WHAT AND WHO’S RESPONSIBLE FOR A NEED TO “CATCH UP”, EVEN IF MANY DO ACT A FOOL; PERHAPS THEIR ANCESTORS PAID IN FULL THEIR RIGHT TO “ACT A FOOL,” NO MATTER HOW EMBARRASSSING. JUST SAYING…

  10. Then why do we continue to buy Apple's Product? We really need to hold our dollars, and demand some respect.!!!!

  11. It's not APPLE that's saying this about Dre,this is just Dr Boyce's opinion,and I really don't see no merit to the article,APPLE won't give anyone 3.2 billion dollars to just anyone….

  12. I think it is embarrassing, and unprofessional of him. If he looses the deal, lesson learned, be respectful. Watch Jay-Z and see how it's done Dre. Bragging like an idiot for the world to see. As for Tyrese, whats wrong with him lately, have you seen his antics on facebook, I un-followed him, home boy is on something.

  13. Wasn’t “happy” with the celebrated “We’s paid” tweet , But what will matter is What quality product the Dre crew produces…

  14. Outstanding post, I feel individuals really should learn a great deal from this web site its rattling user genial .

  15. Oh my goodness! an wonderful write-up dude. Thank you Even so My business is experiencing dilemma with ur rss . Don

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