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How Is Diddy’s REVOLT TV Comparing To BET?

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By David Bloodsaw

Black Entertainment Television (BET) has enjoyed unbridled success in the urban market on cable TV for decades. However, there is now a new player on the block that is being rolled out by Sean “Puffy” Combs that could possibly be competition for BET according to Electronic Urban Report.

Stephen G. Hill, president of music programming at BET commented that there is enough space for the two channels and everyone can have continued success. He feels that any other channel on his cable network has the potential to be competition. Hill noted the success that the station is enjoying, citing 106 & Park and its 14-year run and the challenge to keep the program relevant with today’s youth.

He states, “But fortunately I think we have been able to keep up with youth culture and still kind of be a reflection on what the youth are doing.”

BET has taken its share of criticism from the public, press, bloggers and even the TV show The Boondocks has taken a couple hard shots at the network.

REVOLT TV debuted last year and owned by Sean Combs is being compared to BET. The channel is a partnership with Comcast Cable and part of an arrangement for Comcast to acquire minority interest in NBCUniversal. The agreement was for Comcast to carry several minority-owned stations. In 2011, Comcast solicited for proposals for minority owned networks and REVOLT was among the few they chose in 2012. Comcast will carry the station on some its cable networks. Comcast commented that the station will debut in New York, Los Angeles and Chicago.

BET was launched in 1980 by Robert Johnson and has grown over the years from the original two hour weekly slot. BET is now owned by Viacom with a variety of shows and programming.

Follow David on twitter @chitlincircuits for his daily rabble rousing

 

daphne R

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