Target Stores Don’t Want Beyonce on their Shelves

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Beyonceby Barry Burch Jr.

One department store has decided against selling “Beyoncé” after its exclusive sale on iTunes’ ends on Dec. 19, as reported by Billboard.  Though retailers will have the album on shelves by Friday, Dec. 20, it is not likely to have on it any of the extra exclusive content.

Target spokesperson Erica Julkowski explained Target’s position to Billboard.  “At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections.”

She continued, “While there are many aspects that contribute to our approach and we have appreciated partnering with Beyoncé in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyoncé’s new self-titled album ‘Beyoncé.'”

But what happened?  “Everything was all good just a week ago.”

Well, maybe a little more than a week.  Target and Beyoncé teamed up in 2011 for the release of her album “4.”  The vice president of entertainment at Target during that time, John Butcher, told The Hollywood Reporter that the singer actually saved her favorite tracks for the retailer.

But now Beyoncé seems to be significantly more fan-oriented.  She released her self-titled album on Dec. 13, despite having done no promotion.  The work includes 14 songs and 17 videos.  And she is right on target (pun obviously intended).  She is obliterating records.  She sold 828,773 copies in the first weekend.

“Beyoncé” is expected to debut at No.1 on the Billboard chart, according to The Huffington Post.

Barry is a scholar, who enjoys writing, arithmetic and politics.  Reach him @ BarryBurchJr@gmail.com 

6 Comment

  1. What is wrong with Target now? They don’t want Blacks there? I think it’s jealousy these people have with Blacks. Beyoncé seems to be an angel to me.

  2. Seems to be… and this is not a black issue either..

    • I have a solution. Hit them with a discrimination and public accommodation lawsuit. That will teach them how to behave – if their pockets hurt. A lot of White establishments are now crying foul Blacks have caught up with them. These thought we were sub-humans. They want to re-live the 50s and 60s. It won’t work. We have the President of US and US AG as African-Americans. The right wingers are too late now. They have to come to terms. We are as good as them.

  3. This isn’t a case of being prejudice although Target is prejudice n my city! Both locations do not have 1 african american employee!!NONE!! Not even bi-racial!! I’ve put my resume n about 2 or 3 times…I don’t even get a call back….& i qualify due to education & experience…..coincidences I think not….smh!!

  4. I love bey

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    your host? I wish my site loaded up as fast as yours lol

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