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A boy having a baby?! It’s about time that boys carry the same weight that young teen girls do when faced with an unplanned pregnancy- well at least it seems that way in these Chicago ads. No Chicago resident can deny these images of teenage boys carrying buns in their boyish ovens! These ads are apart of Chicago’s new hair raising teen pregnancy prevention campaign.
The campaign was launched just last month with the intention on “sparking conversations among adolescents and adults on the issue of teen pregnancy and to make the case that teen parenthood is more than just a girl’s responsibility” according to the Chicago Department of Public Health.
The ads have been featured on public busses, trains, and other surfaces throughout the city. Organizers actually specifically targeted areas around high schools and communities with high rates of teen births. Brian Richardson, a spokesman for the Chicago Department of Public health stated “We wanted to create an ad campaign that would cut through the clutter and get people thinking about teen pregnancy and teen births, and how it can affect more than just teen girls.”
So the campaign has been very successful in getting people’s attention and generating conversation on the issue. This campaign might seems like a brilliant way to can young males attention, but it not the first time images of pregnant teen males have been featured in such a campaign. Milwaukee, Wisconsin first ran a similar campaign and when Chicago leaders were looking for a new way to address the public about the issue they showed the Milwaukee posters to a focus group. They were an instant hit.
The ads depict a pregnant teen boy followed by the title “Unexpected? Most teen pregnancies are.” The posters also direct people to visit BeYouBeHealthy.org for more information about sex, relationships, and contraception.
Richardson admitted that many people are finding the process “shocking” but that it is “part of the purpose.”
How do you feel? Is it offensive or beneficial?