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It’s a good year to be a Carter. This year is has been raining money for Jay-Z and his wife Beyoncé. First “King Bey” inked a $50 million endorsement deal with Pepsi and now Jay-Z has inked a $20 million deal with Samsung.
The lucrative deal with Samsung will give 1,000,000 Samsung consumers a free copy of the 17x Grammy winning rapper’s album forthcoming album titled Magna Carta Holy Grail. The move is a huge one for Samsung, since they are fighting tooth and nail to compete with Apple, who has dominated the market for years. Will this be the big move that gets them over the Apple hump? Only time will tell. Business experts believe the deal is smart, considering the influence Jay-Z has on pop culture.
Jay-Z and his wife were donned the first billionaire couple in pop culture earlier this year. The couple’s success has not been praised by everyone. Legendary activist/artist Harry Belafonte criticized the duo for not giving back to the Black community. In an interview with the Hollywood Reporter, the activist candidly stated: “…It is sad. And I think one of the great abuses of this modern time is that we should have had such high-profile artists, powerful celebrities. But they have turned their back on social responsibility. That goes for Jay-Z and Beyoncé, for example. Give me Bruce Springsteen, and now you’re talking. I really think he is black.”
Esteemed scholar and social commentator Dr. Boyce Watkins agrees with Belafonte, writing: “Harry Belafonte, by speaking up at the age of 85, is effectively asking that young people pick up the baton that he’s been running since Dr. King was a teenager. But instead of picking up the baton, we’ve thrown it at his feet and signed ourselves up for corporate slavery. I congratulate Harry for taking a stand on this important issue, and I am hopeful that his courage can spark the cultural revolution necessary to make our people stronger as a result.”