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Fifty-five-year-old hip-hop mogul Russell Simmons is showing no intention of slowing down his business ventures. He recently announced the release of his new digital marketing firm and now news has broken that the entrepreneur just landed a two-year overall deal with HBO to assist with content.
Under his most recent deal with HBO, Simmons will develop new projects for the cable network that is formerly home to Simmon’s “Def Comedy Jam.” That series, which ran from 1992-97 and 2006-08, is credited with launching the careers of several notable African-American stand-up comedians. Although this is Simmons’ first time reuniting with HBO after a number of years, he never parted ways from television. Simmons executive produced two stand-up comedy series on Comedy Central in the past few years. He was an executive producer on MTV’s docuseries “Daddy’s Girls” and its spinoff, “Run’s House,” all of which were successful shows.
Simmons created Def Jam Recordings in 1984, and in 2007, published the New York Times best-seller Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success. Simmons also founded GlobalGrind.com, an online website for entertainment news. His latest best-seller is Super Rich: A Guide to Having It All. On the film side, Simmons also exec produced features Waist Deep, Lemon and The House I Live In. In addition to running Hollywood, Simmons is a huge philanthropist. This year he also launched a massive campaign to end the War On Drugs with academic scholar Dr. Boyce Watkins. The campaign garnered support from more than 150 academic scholars, Civil Rights leaders, celebrities, and entrepreneurs.