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Coca-Cola Tries To Change Their Unhealthy Image With New Commercials Addressing Obesity Epidemic

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Coca-Cola became one of the world’s most powerful brands by equating its soft drinks with happiness. Now it’s taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company on Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a more influential voice in the intensifying debate over sodas and their impact on public health. The ad lays out Coca-Cola’s record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind — not just soda.

Coca-Cola says the campaign will kick off a variety of moves that address obesity in the year ahead, such as providing more diet options at soda fountains. The company declined to say how much it was spending on the spots, which it started putting together last summer.

For Coca-Cola, the world’s No. 1 beverage company, the ads reflect the mounting pressures on the broader industry. Later this year, New York City is set to put into effect a first-in-the-nation cap on the size of soft drinks sold at restaurants, movie theaters, sports arenas and other venues. The mayor of Cambridge, Mass., has already proposed a similar measure, saying she was inspired by New York’s move.

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6 Comment

  1. At this moment I am going away to do my breakfast, when having my breakfast coming again to read more news.

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  3. “I now have the smoking hot body I have always wanted… having been cremated. And make sure you don’t forget my teeth. By da jeezus, Mack better not be late picking me up on the other side.”

  4. All my love to his family, friends and community.

  5. All Seattle Law Enforcement are in my thoughts and prayers as well as the good law abiding people of Seattle. You have no clue the danger and stress heaped upon Law Enforcement Officers unless you’ve walked in those shoes! I did for 34 years. Ladies and Gentleman you’ve served your communities well under extraordinary circumstances, but it’s time to think of your families, your wives and children and yourselves! It’s time to leave Seattle, fund a job elsewhere where you will be appreciated! You have my utmost respect! Let the City Counsel and Mayor have the chaos they desire but not at your personal safety and lives! God Bless You All my Brothers!

  6. Kenosha Shooting- Anthony Huber : Video Kyle Rittenhouse Shot Protesters to Death.

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