Beyonce Lands $50 Million Deal With Pepsi

Post By RelatedRelated Post

Beyonce has reportedly landed a multi-year deal with Pepsi worth around $50 million, serving as its brand ambassador.

According to the New York Times, the deal includes commercials, as well as a multimillion-dollar fund to support the singer’s creative endeavors.

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The campaign will coincide with the release of her next album, which is expected in 2013. Following her performance at the Pepsi-sponsored Super Bowl halftime show in New Orleans on February 3, the singer will appear in a global TV commercial for Pepsi (“Live for Now”), her fifth for the soft drink maker since 2002.

As part of the promotional blitz, her image will also adorn life-size standees in stores and a limited-edition line of soda cans (below), which will launch first in Europe in March.

The $50 million will be used for print, out-of-home, as well as in-store advertising and promotions worldwide, with the remainder split equally between Beyonce’s fee and a “creative content development fund.”

Beyoncé will also collaborate on the design of all materials related to the partnership.



4 Comment

  1. Good for her! She is a very hardworking and talented woman.

  2. I would read more on this topic if the info provided were as fascinating as what you’ve got written in this post. Don

  3. Hi there for your private broad critique, then again particularly passionate the recent Zune, and additionally intend this specific, not to mention the beneficial feedbacks other sorts of every person has posted, will determine if is it doesn

  4. Wow! This could be 1 specific with the most beneficial blogs We

Leave a Comment

Email (will not be published)