Jay-Z and Beyonce Lose in the Trademark Battle for Blue Ivy
For most people, until Jay-Z and Beyonce announced their then newborn baby’s name, it was a name they had never heard of. Mr. and Mrs. Carter named their baby Blue Ivy and while it was unique, a wedding planner in Boston, Massachusetts had already had the same idea for her company.
Jay-Z and Beyonce were not able to trademark their baby’s name because Veronica Alexandra has been using the same name for her wedding planning company since 2009. According to The Boston Herald, the U.S. Patent and Trademark Office sent a suspended letter to the couple for pending trademarks on baby Blue Ivy’s name.
Alexandra said that she had no hard feelings towards the celebrity couple and even said that she “highly respects” Beyonce. Speaking to The Boston Herald, the 32 year old business owner said,
“I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well. It’s like they caused me to create more opportunity for myself.”
Since Blue Ivy was born in, January, her name has been on a lot of people’s lips. Her rapper dad even released two rap songs centered on her and her mother has been releasing photos of her on Tumbler. Baby Blue Ivy is a very popular and famous baby and Veronica Alexandra and her wedding planning company appear to be more than happy to share in the limelight.