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The soda company is set to announce on Thursday a deal with the estate of Michael Jackson to use the late pop star’s image for its new global marketing launch. The promotion will include a TV ad, special edition cans, and chances for fans to download remixes of his songs.
Pepsi originally partnered with Michael Jackson in 1983.
The promotion is part of a global marketing blitz planned for the year ahead by Pepsi, which is looking to revive its brand and win back market share from The Coca-Cola Co.