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Rocawear Laid Off Over Half Of Its Employees On The Eve Of Blue Ivy’s Birth

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According to documents filed at the New York Department of Labor, 28 of the 56 workers at the fashion label were let go on January 6.

Cuts were made to the men and boys’ division of the hip hop apparel line that the star and his partner, Damon Dash, founded in 1999, citing ‘economic reasons’ as the cause.

The New York Post reported that the documents were filed the day before the birth of the famous couple’s baby girl.

According to the New York Post, though Jay-Z (real name, Shawn Carter) has retained an interest in the brand, his contractual obligations have expired and he no longer needs or wishes to promote it.

An unknown source told the Post: ‘Jay-Z doesn’t do anything without getting paid a lot of money — a lot more than Rocawear is generating.’

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