Dr. Boyce: 5 Reasons Melissa Harris-Perry Is Perfect for MSNBC

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Reality check for black journalists:  It’s not what you know, it’s who you know.  Most major media decisions are based on money and politics.  Sharpton is able to deliver ratings, and he has so many connections he should be called the Human Facebook.  Both Sharpton and Perry bring liberal perspectives to the news the way a pastor brings Jesus to a congregation.  True journalists who seek this antiquated concept called “objectivity” are typically not given the time of day.

Media has become like a political basketball game where there are few referees, and nearly everyone is forced to put on a uniform.  Even I admittedly wear a uniform for Team Black America.  So, the truth is that if you are the right person, saying the right things, at the right time, you always fit nicely into someone’s political agenda.   But rather than seeking to find our ways onto the biggest, shiniest plantation with little freedom of thought, I argue that independent African American media, wealth building and sustainable political coalitions are the only way for black voices to truly be heard in America.  Black people and black media must find and maintain their own political voice.

Dr. Boyce Watkins is a Professor at Syracuse University and founder of the Your Black World Coalition.  To have Dr. Boyce commentary delivered to your email, please click here.