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The group, ColorofChange, is targeting companies that support the American Legislative Exchange Council, or ALEC, a nonprofit that has helped states pass photo ID laws, which are criticized by minority and civil rights groups. Its members include legislators and corporations, who pay higher fees to join.
Executive director Rashad Robinson is not yet naming the companies, but said Wednesday his group has already asked them once to drop their financial support of ALEC. ColorofChange also is asking its more than 800,000 individual members to sign a letter asking ALEC’s corporate members, which include Coca Cola and Wal-Mart among others, to end their support for the group.
The intent, Robinson said, is to “place their brand next to these discriminatory voter ID laws and their impact.”
“The corporations behind this can’t come to us for our dollars 364 days of the week and disenfranchise us on the 365th,” Robinson said.