Nicole Richie Launches New Fashion Line To Coincide with Premiere of Her New NBC Show ‘Fashion Star’

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Nicole Richie’s fashion resume continues to expand.

The reality TV star is expanding her apparel and accessories empire to the television shopping network with a QVC fashion line, reports Usmagazine.com.

The collection will reportedly launch in February, to coincide with the premiere of the NBC reality show “Fashion Star,” where Richie serves as a mentor for competing designers.

“The line is cute – it can be worn by teeny-tiny girls but also goes up to size XXXL,” an insider told Us Weekly. “Nicole has a great fashion sense, and she’s very hands-on.”

The 30-year-old designer was recently named “Influencer of the Year” at the Accessories Council Excellence (ACE) Awards for her House of Harlow 1960 line.

Her other fashion endeavors include a maternity collection called “Nicole” and a line of women’s apparel dubbed Winter Kate,

Still, she says she’s not growing her brand just for the sake of raking in the dough.

“With everything I do, I want to make sure that I take the time and make each category the best that it can be,” she told Women’s Wear Daily. “I tend to move very slowly and I do that on purpose so that I can make sure that everything that I design really is the best version of what it is.”

She describes her customer as a “multitasker, a woman who wears many hats, someone who isn’t afraid to take risks and have fun with fashion.”

via Nicole Richie to launch fashion line on QVC to coincide with premiere of NBC show ‘Fashion Star’ – NY Daily News.


One Comment

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